01. Client
Le Frag was born out of our client’s long-standing passion for perfume. Through fragrances she wanted to show her story and inspire others with it. In each bottle there is a multi-layered story that stimulates conversation, creativity and passion.
Since 2009, our client has been living in Barcelona, where she deepened her knowledge of creating perfumes. She dedicates her products to those who feel different. They are meant to be an inspiration for those who wander – not only in search of fragrances, but also individuality.
02. Our implementation
Le Frag is a personal brand that values individuality, which we wanted to emphasize also in the website design.
Our goal was therefore to create a unique online store that would reflect the exceptional character of the brand while maintaining the functionality of the website. We decided on red-brown colors that perfectly match the logo, creating a coherent visual identity. We also provided a simple and intuitive way to place orders and make payments.
