01. Client
Leszek Slazyk is an acclaimed political scientist, columnist and entrepreneur who has been continuously analyzing and researching social, political and economic changes in China since 1994. As editor-in-chief of the China24.cin portal and creator of the popular podcast “China According to Leszek Slazyk,” he is an expert on Chinese politics and economics, with unique knowledge of contemporary technological trends in the Middle Kingdom.
His activities also include the creation of educational programs, such as the Study Tour to China – a unique project that allows entrepreneurs from all over the world to discover the Chinese technological phenomenon with their own eyes. Leszek Slazyk also conducts research on the impact of modern technology on shaping society and the economy in China, and is working on a book entitled “Why We Don’t Understand China.”
02. Our implementation
In response to Leszek Slazyk’s needs, our agency prepared a comprehensive and advanced landing page to promote his exclusive Study Tour to China. Our task was to create a page that not only visually reflects the brand’s character, but also effectively engages the audience and makes it easy for them to decide whether to participate in the trip.
Design and usability
During the design phase, we placed particular emphasis on a modern, minimalist design that emphasizes the prestige of the offering, while remaining clear and easy to use. Our team made sure that every element of the site was intuitive for the user – from the clear sections describing the trip program, to the clearly presented benefits of participation, to the contact and booking forms. Thanks to the responsive design, the site works smoothly on a variety of devices – both on computers and smartphones, making the offer more accessible to a wide audience.
Sales optimization
The website has been optimized to maximize conversions, which means users can easily book a place on a trip or contact Leszek Slazyk. We integrated functionality to make it easier to collect leads, such as registration forms, automatic reminders and dynamic display of available seats. We also created an easy-to-download PDF of the offer to quickly review the terms and conditions of the trip. An important part of the project was the use of call to action (CTA) strategies, such as “Book a seat” and “Contact us,” which were appropriately placed on the site to encourage users to take action.
Content and SEO optimization
Content on the site was carefully designed to convey key information about the trip and build trust among the audience. Descriptions of offers, trip programs, and details about destinations and participants were designed to generate interest and motivate contact. SEO optimization was a key element of this project – with the right selection of keywords, tags and meta descriptions, the site is easily found in search results, increasing its online visibility. We also focused on local and global keywords related to China, high-tech and business travel, which attracts potential customers from the industry.
Integrations and functionalities
The project also included integrations with external tools that support contact management with participants. The website was integrated with CRM systems and email marketing automation tools, which facilitates customer relationship management and ensures smooth communication flow. In addition, dynamic modules were implemented, such as free seat counters, sections presenting benefits, and a photo and video gallery of previous trips.
Effects of our work
The website has become a key sales tool that not only promotes trips to China, but also builds Leszek Slazyk’s brand of expertise. Thanks to modern technology, advanced optimization and attractive design, the landing page attracts attention, increases interest in the offer and translates into conversions. This project is a perfect example of our ability to create websites that not only look great, but also work effectively in achieving the client’s business goals.
